About us

Mission statement

Gutschermühle wants to be regarded as the "best private-label cereal bar producer" by our partners and their consumers.

We build brand value with our customers based on a rigid quality aproach - we won’t compromise!

We expand and balance our market presence in the branded private label industry retail by constant innovativon - innovation is home grown!

We optimize our supply chain and provide adequate control in the chain to guarantee product authenticity and excellence in casefill levels.

We need sustained profitable growth by providing premium taste food with best in class conversion cost profile.

Gutschermühle’s differentiating capabilities focus:

Excellence in supply chain management

Strong and focused product innovation programs

Best-in-class conversion costs

Excellence in customer-relationship is one of our key success factors!